You can lose a five-figure production run before a single unit sells, on problems you could have read before you hit "approve PO."
NutraVeri grades your new product line concept across six dimensions before you wire the deposit, so you walk into your manufacturer knowing where the concept is strong and where it is soft. Informational readiness intelligence, not approval, certification, or a guarantee.
Free. No card. Your formula stays yours.
See your concept's readiness before the deposit clears
A sample six-dimension readiness score. Yours is generated free from your own concept.
You already know the expensive way to find out.
It sounds like you have done the math on this expansion more than once. The MOQ, the deposit, the inbound freight, the FBA fees, the PPC budget to launch a new ASIN cold. And it sounds like the part that keeps you up is not whether it will sell. It is the quiet risk you cannot see from inside Seller Central: a claim in your title or bullets that gets the listing suppressed, a label panel that does not hold together, a supplement-facts gap that surfaces after the pallet is already in the warehouse. By then the money is committed and the inventory is yours. The whole point of grading first is to move that discovery to the cheapest possible moment, before you commit cash, not after the units land.
What a readiness grade reads before your money is committed
Grading is not a review of your supplier and it is not a promise about your sales. It is a structured read of the concept across the six dimensions that decide whether a new line is ready to enter production, scored so you can see exactly where it is strong and where it needs work, while changes still cost an email instead of a re-run.
Formula Strength
How coherent the formulation is for the result your listing implies, dosing logic, form factor, and the gap between what the panel delivers and what the category buyer expects.
Ingredient Evidence
Whether each active has published support behind it at the dose you are running, so your detail page rests on evidence rather than borrowed marketing language.
Claim Risk
A read of the title, bullets, A+ content, and packaging language for claim exposure that can trigger listing suppression or worse. Informational only, not legal advice.
Label Readiness
Supplement-facts structure, required disclosures, net quantity, and panel completeness, read against what a finished compliant-looking label needs to contain.
Manufacturing Readiness
How prepared the concept is to survive a real production conversation, specs, form, and documentation a contract manufacturer will expect before a run. Not manufacturer approval.
Market Fit
How the concept lands against live demand and the competitive set in your category, price band, differentiation, and the saturation you are walking into on Amazon.
How the free score works
No card, no account wall to see your score. You build the concept, you score it, and your formula is yours to keep. Use it before you sign a production order, not after the first batch ships.
- 1
Build the concept
Pick a category and goal, then add the ingredients and doses you are considering.
- 2
Add your claims
Paste the claims you plan to make. The score reads them for claim-risk posture.
- 3
Get your score
A live readiness score across all six dimensions, with the signals behind each one.
- 4
Save to your Product Lab
Keep your concept, score, and next steps in one private place.
- A readiness score across all six dimensions, scored independently so you see strengths and soft spots, not one vague number
- A dimension-by-dimension breakdown showing exactly what is driving each grade
- A claim-risk read of your draft title, bullets, and packaging language flagged before the listing ever goes live (not legal advice)
- An ingredient-evidence summary so you know which actives your detail page can lean on
- A label-readiness checklist of what your panel still needs before a print run
- A prioritized fix list ordered by what to resolve before you approve the PO
Grade free, then one clear step at a time.
No subscription. The free score is the start of the path. Each rung unlocks only when the product is ready for it, so the factory is the last decision, not the first.
$29
Instant Score Report
The full score explained in writing, with the signals behind all six dimensions and the claim-risk read.
$79
Product Passport
A portable readiness record you can hand to a formulator, co-packer, or manufacturer.
$149
Formula Review
A focused expert second look at the formula and label before you lock a production run.
$499
Founder Sprint
Guided refinement of the whole concept into a stronger, build-ready product.
Start free. Each step unlocks only when your concept is ready for it. You never pay before there is something real to pay for.
A live, six-dimension readiness score you can act on.
Not a vague grade. A real readout that shows what to fix, with the next step made obvious.
Your six-dimension readiness scorecard
A claim-risk flag report on your draft listing and packaging copy
A label-readiness gap checklist
A prioritized pre-production fix list
“Informational readiness intelligence across six dimensions. Not FDA approval, not certification, not legal advice, not a guarantee of sales or manufacturing acceptance.”
If you read your grade and decide your concept is not ready, or that now is not the time to expand the line, that is a completely fair call and costs you nothing. The score is built to help you decide, including deciding no. There is no run to commit to and no obligation on the other side of it.
Free. No card. Your formula stays yours.
Amazon sellers launching a brand-new supplement ASIN or private-label line
Established supplement brands expanding into a new formula or category on Amazon
Sellers about to commit an MOQ deposit who want to read the concept before the wire clears
This is not FDA approval and does not represent any regulatory clearance
This is not legal or medical advice and is not a substitute for your own counsel
This is not a guarantee of sales, manufacturing acceptance, or listing reinstatement
Your score, reports, Passport, review status, receipts, and next steps live in one private Product Lab. Open it any time, or sign in with the same email you used at checkout to reconnect.
Your formula stays yours.
Is this FDA approval or any kind of certification?
No. The grade is informational readiness intelligence. It is not FDA approval, not certification, not a compliance ruling, and not a guarantee. It is a structured read of your concept across six dimensions to help you decide before you spend on production.
Will a good score keep my listing from getting suppressed?
No score can promise that. The claim-risk dimension flags language in your draft title, bullets, and packaging that commonly creates exposure, so you can address it before going live. It is informational and is not legal advice. For a binding read on your specific claims, use qualified counsel.
Does grading mean my manufacturer will accept the run?
No. Manufacturing readiness reads how prepared the concept is for a real production conversation, the specs and documentation a contract manufacturer typically expects. It is not manufacturer approval and does not guarantee any manufacturer will accept your order.
Will this guarantee my new line sells on Amazon?
No. Nothing here guarantees sales, ranking, or revenue. Market fit reads your concept against current demand and the competitive set so you go in with eyes open. The selling is still on you and your launch.
Do I have to be ready to manufacture to get a grade?
No. The best time to grade is before you commit, when a soft spot costs an email instead of a re-run. You can grade a concept that is still on the whiteboard or one with a quote already in hand.
What do you do with my formula and listing details?
Your concept details are used to generate your readiness grade. The output is your scorecard and fix list, returned to you. It is intelligence for your decision, not a filing or a submission to any authority.
How is this different from just asking my supplier?
Your supplier is judging whether they can make it, not whether it is ready to win on Amazon. Grading reads claim risk, label readiness, ingredient evidence, and market fit, the dimensions a supplier has no reason to flag for you before you pay.
Reviewing this with a co-packer, consultant, partner, or investor? Send them the page. It shares public information only, never your formula.
The NutraVeri Score is informational product-readiness intelligence. It does not constitute legal advice, medical advice, regulatory approval, FDA approval, compliance certification, or a guarantee of safety, efficacy, manufacturing acceptance, or commercial success. Dietary supplement products are not FDA-approved in the manner of drugs. Review all manufacturing, label, claim, compliance, and legal decisions with qualified professionals.