You are losing billable hours teaching founders things they should have known before they ever called you.
Most concepts that hit your inbox are not ready to formulate. They are napkin sketches with a flavor preference. NutraVeri grades the concept across six dimensions before it reaches you, so the founder arrives prepared and your intake starts at the formula, not at kindergarten.
Free. No card. Your formula stays yours.
Grade the concept before you quote the batch
A free, informational six-dimension readiness score that lets founders arrive prepared. Not approval, not certification, not a guarantee.
The unpaid work happens before the quote
It sounds like the same week repeats: a founder sends a concept, you read it, and within two lines you already know the dose is fantasy, the label logic does not exist, and the claims would never survive a single review. So you spend an hour, sometimes three, explaining what a serving size is, why the actives do not all fit, and why "all natural fat burner that doctors recommend" is a problem. None of that is billable. Half of those founders ghost after the education, then resurface at a competitor who will run anything. You are not short on leads. You are short on prepared ones. The cost is not the hour, it is the hour multiplied by every unready concept that was never going to run, and the real jobs waiting behind them.
What "graded before manufacture" means for your intake
NutraVeri reads a concept across six dimensions and returns an informational readiness score, not an approval and not a certification. It is intelligence that tells the founder where the concept is thin before they ask you to quote it. When a graded concept reaches you, you are reading a prepared brief instead of decoding a wish. Here is what the six dimensions surface for the work you actually do.
Formula coherence
Whether the actives, doses, and form actually fit one delivery format, so you are not the one explaining that twelve ingredients do not go in one capsule.
Ingredient evidence
Whether each active has a real basis at the stated dose, so the conversation starts from a defensible stack instead of an Instagram-inspired wish list.
Claim risk read
Where the intended claims would draw scrutiny, flagged as informational risk and not legal advice, so you inherit fewer claims you would have to talk them out of.
Label readiness
Whether the founder has thought through serving size, panel logic, and structure, so your label step begins with inputs instead of a blank page.
Manufacturing readiness
Whether dose, format, and order-of-magnitude run size are realistic, so MOQ and feasibility are not the first cold shower you have to deliver.
Market fit
Whether there is a defined buyer and a reason this exists, so you spend your time on concepts with a path, not science projects.
How the free score works
No card, no account wall to see your score. You build the concept, you score it, and your formula is yours to keep. Use it before you sign a production order, not after the first batch ships.
- 1
Build the concept
Pick a category and goal, then add the ingredients and doses you are considering.
- 2
Add your claims
Paste the claims you plan to make. The score reads them for claim-risk posture.
- 3
Get your score
A live readiness score across all six dimensions, with the signals behind each one.
- 4
Save to your Product Lab
Keep your concept, score, and next steps in one private place.
- A free six-dimension readiness score on any concept, framed as informational intelligence and not approval, certification, or a guarantee
- A prepared concept brief from each graded founder, so intake starts at the formula
- A claim-risk read on every concept (informational only, not legal advice) so fewer unworkable claims reach your desk
- Plain-language dimension notes that show the founder exactly where the concept is thin before they call you
- A shareable partner link so you can send the score to a prospect instead of writing the same education email again
- Cleaner, faster intake conversations that begin at feasibility, not at fundamentals
Grade free, then one clear step at a time.
No subscription. The free score is the start of the path. Each rung unlocks only when the product is ready for it, so the factory is the last decision, not the first.
$29
Instant Score Report
The full score explained in writing, with the signals behind all six dimensions and the claim-risk read.
$79
Product Passport
A portable readiness record you can hand to a formulator, co-packer, or manufacturer.
$149
Formula Review
A focused expert second look at the formula and label before you lock a production run.
$499
Founder Sprint
Guided refinement of the whole concept into a stronger, build-ready product.
Start free. Each step unlocks only when your concept is ready for it. You never pay before there is something real to pay for.
A live, six-dimension readiness score you can act on.
Not a vague grade. A real readout that shows what to fix, with the next step made obvious.
A six-dimension readiness scorecard for the concept
A claim-risk read flagged as informational, not legal advice
Plain-language notes on each weak dimension
A prepared-concept summary you can quote against
“Informational readiness intelligence only. Not FDA approval, not certification, not legal advice, and not a guarantee of manufacturing acceptance.”
If you would rather keep taking concepts exactly as they come and absorb the intake hours yourself, that is a completely reasonable call and nothing here changes that. The score is free and informational, it never replaces your judgment, and you are not signing up to send a single founder through it. It is here for the day the unprepared concepts cost more than you want to keep paying.
Free. No card. Your formula stays yours.
Contract manufacturers tired of unpaid education before a quote
Formulators who want founders to arrive with a defined, defensible concept
Private-label and white-label shops drowning in unready inquiries
This is not FDA approval or any regulatory clearance
This is not legal or claim-compliance advice
This is not a guarantee of manufacturing acceptance, sales, or batch outcomes
Your score, reports, Passport, review status, receipts, and next steps live in one private Product Lab. Open it any time, or sign in with the same email you used at checkout to reconnect.
Your formula stays yours.
Does a high score mean I should accept the concept?
No. The score is informational readiness intelligence, not an approval or a certification. It tells you where a concept is prepared and where it is thin. Every feasibility, dose, and acceptance decision stays entirely yours.
Is the claim-risk dimension legal advice?
No. It is an informational read that flags where intended claims may draw scrutiny so the founder can rethink them earlier. It is not legal advice and does not replace review by qualified counsel.
Will this tell founders I will manufacture their product?
No. Nothing in the score implies acceptance, a quote, or a commitment from you. It only grades the concept. The founder still has to earn your yes the normal way, just with a more prepared starting point.
Does grading slow my pipeline down?
It does the opposite. The unready concepts that would have eaten your intake hours get flagged before they reach you, and the ones that arrive come with a prepared brief, so your first conversation starts at the formula.
What does it cost me or my prospects?
The readiness score is free. There is no charge to you for sending a prospect through it and no cost to them to receive it. It is meant to make your intake cleaner, not to add a fee to your funnel.
What if a founder disagrees with their score?
The dimension notes are plain-language and specific, so disagreement becomes a real conversation about the concept instead of an argument with a number. You can use it as a starting point and apply your own judgment freely.
Reviewing this with a co-packer, consultant, partner, or investor? Send them the page. It shares public information only, never your formula.
The NutraVeri Score is informational product-readiness intelligence. It does not constitute legal advice, medical advice, regulatory approval, FDA approval, compliance certification, or a guarantee of safety, efficacy, manufacturing acceptance, or commercial success. Dietary supplement products are not FDA-approved in the manner of drugs. Review all manufacturing, label, claim, compliance, and legal decisions with qualified professionals.