Most founders build the supplement, then find out. Serious ones do it backwards.
Grade the concept before you spend on formula, label, inventory, ads, or a manufacturing run. The readiness score is free, and it tells you where the money should go before any of it moves.
Free. No card. Your formula stays yours.
Grade first. Spend second.
Six dimensions, scored against FDA labeling data, ingredient evidence, and claim-risk signals, so the spend follows the score instead of guessing at it.
The 3am question is not whether the idea is good. It is whether you can prove it before the invoice clears.
The minimum order is paid. The label is printed. The claims are live. Then the question arrives, the one that should have come first: was any of this actually ready? Grading the concept first is the cheapest possible answer, and it arrives before a single dollar is committed to a run.
Here is the reframing fact: every dollar you spend before the grade is a bet placed blind.
Formula, label, inventory, ads, manufacturing. Each one is a wager that the concept underneath it is ready. The grade is not another expense in that line. It is the thing that tells you which of those bets is worth placing at all, read across six dimensions against FDA labeling data and claim-risk signals.
Formula Strength
Does the ingredient stack and dose logic hold together as a real product, before you pay to make it?
Ingredient Evidence
Is the ingredient story strong enough to stand up to a buyer, a partner, or a regulator reading the label?
Claim Risk
Is the claim language drifting into territory that needs caution, before it is printed on packaging? Not legal advice.
Label Readiness
Does the concept have the foundation for a cleaner label path, or will the printer run expose a gap?
Manufacturing Readiness
Is it ready to discuss a production run, or does it need refinement before you call the co-packer?
Market Fit
Is the product clear enough for a real buyer, partner, or manufacturer to understand before you spend to reach them?
How the grade works
No card, no account wall to see your grade. You build the concept, you grade it, and the concept stays yours. The score recalculates live as you change ingredients, doses, and claims, so you watch readiness move before you commit a dollar.
- 1
Build your concept
Pick a category and goal, then add ingredients and doses from the library. No production commitment, no spend.
- 2
Add your claims
Write the claims you want to make. The grade reads them for claim-risk posture against FDA labeling data.
- 3
Read your grade
A live readiness score across all six dimensions, with the signals behind each one, before any money moves.
- 4
Decide where money goes
Now the spend has a reason. Fix what the grade flags, then fund the next step in the right order.
- A full six-dimension readiness score, before any spend
- The signals driving each dimension, so you know what to fix
- A claim-risk read on your claim language
- A saved concept in your Product Lab
- A clear, sequenced next step up the readiness ladder
- No card, and your formula stays yours
Grade free, then spend in the right order.
No subscription. The free grade is the start of the path, not the end. Each rung unlocks only when your concept has earned the next one, so money moves toward what is actually ready.
$29
Instant Score Report
The full grade explained in writing, with the signals behind each of the six dimensions, so you know what to fix before you fund it.
$79
Product Passport
A portable readiness record you carry into manufacturer, co-packer, and partner conversations instead of a pitch and a hope.
$149
Formula Review
A focused expert second look before you commit to a production run, claim language, or inventory.
$499
Founder Build Sprint
Guided refinement of the whole concept into a stronger, build-ready product plan, in the right sequence.
Start free. Each step unlocks only when your concept is ready for it. You never pay before there is something real to pay for.
A live, six-dimension readiness grade you can act on before you fund anything.
Not a vague verdict. A real readout that tells you what is ready, what is not, and which dollar should move first.
Your overall NutraVeri Score and exactly what is driving it.
Each of the six dimensions graded, so you see precisely where the gaps are before you pay to find them.
A claim-risk posture read on the claims you wrote, before they reach a label.
Your concept saved to the Product Lab, ready for the next step when the grade says it is.
“Scored, then made real. The grade is free, your formula stays yours, and the order of spend is finally yours to control.”
It may feel too early to grade. Almost always, this is the opposite of too early. It is the one moment the look costs nothing, before the label, the manufacturer, the inventory, or the ad spend has made the decision for you.
Free. No card. Your formula stays yours.
Founders about to spend on formula, label, inventory, ads, or a manufacturing run.
Builders who want a readiness read before the first invoice, not after it.
Anyone unsure which ingredients, doses, or claims are worth committing money to.
Founders preparing for a manufacturer, a co-packer, or an investor conversation who want to walk in with a grade, not a guess.
Not FDA approval, a legal opinion, medical advice, or certification.
Not a guarantee that a product is safe, compliant, or will sell.
Informational readiness intelligence, built to put your spend in the right order.
Your score, reports, Passport, review status, receipts, and next steps live in one private Product Lab. Open it any time, or sign in with the same email you used at checkout to reconnect.
Your formula stays yours.
How early is too early to grade a concept?
There is no too early. The grade is built for the idea stage, before the formula is final and before any money moves. That is the point. You grade first so the spending has a reason.
What would it cost me to skip the grade and just start manufacturing?
That is the question the grade exists to answer. Spending on a formula, label, inventory, or a production run before the concept is graded is committing money to assumptions you have not checked. The free grade checks them first.
You might think a free grade cannot be serious. Fair concern.
The grade reads your concept the same way NutraVeri reads every concept on the platform, across six dimensions, against FDA labeling data, ingredient evidence, and claim-risk signals. Free is the entry point, not a lesser version.
Is it really free, with no card?
Yes. You build a concept, enter ingredients and claims, and read a full six-dimension grade with no card required.
Is my formula private?
Yes. Your formula stays yours. Nothing is shared unless you choose to share it.
Is this legal or medical advice?
No. The grade is informational readiness intelligence, not legal, medical, or regulatory advice.
Does a high grade mean my product will sell or be approved?
No. NutraVeri does not guarantee regulatory approval, manufacturing acceptance, safety, efficacy, or commercial success. The grade tells you where the concept is strong, not what the market will do.
What is the right next step after the free grade?
Read where the grade is strong and where it is not. The natural next rung is the $29 Instant Score Report, which explains the grade in writing so you know exactly what to fix before you fund it.
Reviewing this with a co-packer, consultant, partner, or investor? Send them the page. It shares public information only, never your formula.
The NutraVeri Score is informational product-readiness intelligence. It does not constitute legal advice, medical advice, regulatory approval, FDA approval, compliance certification, or a guarantee of safety, efficacy, manufacturing acceptance, or commercial success. Dietary supplement products are not FDA-approved in the manner of drugs. Review all manufacturing, label, claim, compliance, and legal decisions with qualified professionals.