NUTRAVERI
Get Started Free

For brands and founders

Know it before you make it.

NutraVeri reviews supplement ideas, formulas and launch plans before money moves toward production. Pick your stage. You get the right rung, what it includes, and what it does not.

An amber dropper bottle and dried lavender on a wooden dish, in natural light

Your route

$1,997

Brand Validation Sprint

Direct purchase. No scored concept required.

  1. 1Purchase the Brand Validation Sprint. No scored concept is required.
  2. 2Share your formula, label and product details through the secure intake.
  3. 3Receive a written readiness summary with prioritized risk notes and next steps.

The honest limitInformational readiness review. No guarantee of approval, manufacturing acceptance, retail placement or sales.

Also worth knowing: Founder Build Sprint, $499. If the concept is still being shaped and is not yet ready for a full validation.

See the Brand Validation Sprint

Opens the live Brand Validation page. The sprint and a sample are further down this page.

Not sure? See the whole ladder

The ladder

Eight rungs. Each gate in plain sight.

This is the ladder advertised today on the pricing page: what each rung costs, and what has to be true before you can buy it.

01

Start free

See where a concept stands before any money moves.

  • Free

    Free Build + Free Score

    Build a concept and get your first readiness score, free.

    FreeFree. No card.

  • $29

    Instant Score Report

    Your full instant readiness report, the first dollar, same session.

    After free scoreUnlocks after your free score. Needs a saved, scored concept.

  • $79

    Product Passport

    A deeper, portable readiness record for your concept.

    After free scoreUnlocks after your free score. Needs a saved, scored concept.

02

Validate

Direct purchases. No scored concept required.

  • $149

    Formula Review

    A focused second look at your formula, score, and highest-risk readiness gaps before a full sprint.

    DirectDirect purchase. No scored concept required.

  • $499

    Founder Build Sprint

    Guided support to refine your concept, claims, and label/manufacturing intake.

    DirectDirect purchase. No scored concept required.

  • $1,997

    Brand Validation SprintFeatured below

    For existing brands validating formulas, claims, labels, and readiness.

    DirectDirect purchase. No scored concept required.

    See the sprint
03

Qualified production path

The larger steps. Reviewed first. Production access is reviewed, not guaranteed.

  • $5,000

    Manufacturing Path Deposit

    Production review, quote preparation, and label/packaging intake. Credited toward production if approved.

    QualifiedQualified path. Needs a saved, scored concept; the Readiness Desk talks to you first. No cold checkout.

  • $25,000

    Manufacturer Partner Intake

    Apply for a founding manufacturer partner seat. Application only, not a guaranteed seat or guaranteed orders.

    ApplicationApplication only. Reviewed, not guaranteed.

Two monthly plans, Builder and Brand, are listed on the pricing page and are currently selective access, not open for checkout. They are not part of this ladder.

Featured rung

Validate before the next dollar moves.

The Brand Validation Sprint: a written readiness review of a real formula, label and launch plan, run before a relaunch, a retail or investor conversation, or a production order.

$1,997

One time. Direct purchase.

No scored concept required

Start the sprintSee a sample first

The price against the decision

$1,997 is small next to the decision it informs.

One structured review stands in for briefing a formulator, a label reviewer and a positioning consultant separately. It is run before the spend, which is the point.

A first production order

Without a review

A unit mismatch, an unclear claim or a missing spec document surfaces at the manufacturer's quote step, after time and budget are committed.

With the sprint

The mismatches and gaps are on a prioritized fix list before anyone is asked for a quote.

A relaunch or a new SKU

Without a review

Label and claim problems are found after artwork is made, so the artwork is paid for twice.

With the sprint

Claim and label issues are flagged before artwork or ad copy is produced.

A retail or investor conversation

Without a review

A claim or document gap nobody flagged early stalls the conversation.

With the sprint

You walk in with a written readiness summary and know the weak points first.

No outcome is promised. NutraVeri does not guarantee approval, manufacturing acceptance, retail placement or sales.

Sample deliverable

This is the shape of what you receive.

One page of scores, then findings in the order to fix them, then next steps. The product below does not exist. The numbers are illustrative.

Sample. Illustrative data only.

Brand Validation Summary

Sample Product A

A hypothetical evening mineral capsule, invented for this page. Deciding whether to place a first production order.

Formula Strength72 /100
Ingredient Evidence68 /100
Claim Safety54 /100
Label Readiness61 /100
Manufacturing Readiness58 /100
Market Fit66 /100

Scores are invented for this sample. In a real summary each score traces to a named, fixable finding.

Findings, in the order to fix them
  1. 1Fix firstClaim Safety
    Draft headline reads as an outcome promise
    Why it matters.
    The phrase “helps end restless nights” describes a result, not the way an ingredient supports normal function. Claims like this are where regulators and retailers push back.
    What to do.
    Review the alternative wording options with counsel before any artwork or ad copy is produced.
  2. 2Fix firstLabel Readiness
    Serving size and amounts do not match across documents
    Why it matters.
    The formula sheet lists the mineral as 0.2 g; the draft panel says 200 mg. A manufacturer will stop on this before quoting.
    What to do.
    Pick one unit convention, update both documents, and note whether the amount is the compound or the elemental form.
  3. 3Fix nextManufacturing Readiness
    Capsule format and the likely minimum order do not line up with the first-order budget
    Why it matters.
    The chosen format tends to carry larger minimums than a powder or stick pack. A quote could land above the budget in the plan.
    What to do.
    Run the budget against two formats before requesting quotes, and list the spec documents a manufacturer will ask for.
  4. 4Fix nextIngredient Evidence
    One ingredient sits below the amounts used in the research cited
    Why it matters.
    The supporting studies in the plan used higher amounts. The page leans on them anyway.
    What to do.
    Either adjust the amount or soften the language so the page does not lean on research that does not match.
  5. 5WatchMarket Fit
    Two buyer segments are addressed in one voice
    Why it matters.
    The draft speaks to shift workers and to students at once. The message gets generic as a result.
    What to do.
    Choose a lead segment for launch and keep the second for later.
Next steps
  1. Resolve the two Fix first items before any label artwork or ad spend.
  2. Rework the amount language so the page matches the studies it cites.
  3. Compare two formats against the first-order budget, then request quotes.
  4. Choose one lead buyer segment for the launch message.

Sample only. Informational product-readiness review. Not legal, regulatory or medical advice, and not an approval, certification or compliance ruling. Wording options are for review with qualified counsel.

Included

  • Formula review. Ingredient fit, dose ranges, redundancy and how the stack holds together against your stated goal.

  • Ingredient evidence. The quality and relevance of the research behind each ingredient: documented versus trend driven.

  • Claim and label readiness. Where claim language and label structure may invite friction, with alternative wording options to review with counsel.

  • Product positioning. Audience, category and promise clarity: does the market understand why this product exists.

  • Manufacturing readiness. Format, MOQ fit and documentation gaps that slow a production conversation.

  • Prioritized risk notes. The issues most likely to cost time or money, ordered by what to fix first, with next-step recommendations.

Not included

  • Legal, regulatory or medical advice, or a compliance ruling.

  • FDA approval, certification, or any statement that a product is approved.

  • Formulating or reformulating the product, or laboratory and stability testing.

  • Label artwork or packaging design.

  • Placement with a manufacturer, retailer or investor, or a promise of production.

  • Any forecast of revenue, retail placement or commercial success.

What you provide

  • Your formula or supplement facts draft, including serving size and amounts.

  • The claim language you use or plan to use: label, site, ads.

  • A label draft or panel, if you have one.

  • The decision you are facing: relaunch, retail, investor, production.

  • Any manufacturer quote or spec sheet already in hand.

You share these through the secure intake after purchase.

How it runs

  1. 1

    Purchase

    Secure checkout through the existing Stripe flow. You receive an email receipt and a secure intake link.

  2. 2

    Intake

    You share the formula, label and product materials listed above through the secure intake.

  3. 3

    Review

    The team reviews formula, evidence, claims, label, positioning and manufacturing readiness across the six dimensions.

  4. 4

    Written summary

    You receive a readiness summary with prioritized risk notes and clear next steps. It lives in your Product Lab.

A sequence, not a promise. The turnaround is shared at intake and this page names no number of days.

Who it is for

  • Existing supplement brands preparing a relaunch or a new SKU.

  • Founders with a formula or label who want a second, structured read.

  • Operators heading into retail or investor conversations.

  • Teams preparing a serious manufacturer or production conversation.

Who it is not for

  • Anyone still at the idea stage. Start with the free score or the $499 Founder Build Sprint.

  • Anyone who needs a legal opinion, regulatory clearance or an approval.

  • Anyone expecting a manufacturer match or a guaranteed production slot.

  • Anyone looking for medical or health guidance.

Honest answers

Do I need a scored concept to buy?

No. The Brand Validation Sprint is a direct purchase. A serious buyer is never sent back into the build flow.

How is it different from the $499 Founder Build Sprint?

The Founder Build Sprint shapes an early idea into a stronger concept. Brand Validation is a deeper readiness review of a serious product across formula, claims, label and manufacturing.

How long does it take?

Turnaround is shared at intake. This page does not commit to a number of days.

What do I actually receive?

A written readiness summary across the six dimensions, prioritized risk notes, and next-step recommendations. The sample above shows the shape of it using illustrative data.

Is this legal, medical or regulatory advice?

No. It is an informational product-readiness review. Review final decisions with qualified professionals.

Does it guarantee approval, retail placement or sales?

No. NutraVeri does not guarantee regulatory approval, manufacturing acceptance, retail placement, safety, efficacy or commercial success.

What if the product is not ready?

Then the summary says so, and says what to fix first. That is the point of validating before the next large spend.

What happens after?

If the review shows the product is ready to move toward production, the next step is the Manufacturing Path review. Manufacturing access is reviewed, not guaranteed.

Start the sprint

Have these ready. Then begin.

The sprint is a written review by the NutraVeri team, so it starts with what you share. The secure intake link arrives after checkout. Final service terms and delivery details are shown before you pay.

  • Your formula or supplement facts draft, including serving size and amounts.
  • The claim language you use or plan to use: label, site, ads.
  • A label draft or panel, if you have one.
  • The decision you are facing: relaunch, retail, investor, production.
  • Any manufacturer quote or spec sheet already in hand.
Go to Brand Validation, $1,997Ask a question first: corporate@nutraveri.com

The larger path

A review before production, not a sale of production.

The $5,000 Manufacturing Path Deposit funds the preparation that makes a manufacturing conversation go well. It is credited toward production if you are approved to proceed. Manufacturing access is reviewed, not guaranteed.

  1. Start here

    $1,997

    Brand Validation Sprint

    A written readiness summary and a prioritized fix list.

    Direct purchase. No scored concept required.

  2. Then, qualified

    $5,000

    Manufacturing Path Deposit

    Production intake, review and quote preparation. Credited toward production if approved to proceed.

    Qualified path. Needs a saved, scored concept; the Readiness Desk talks to you first. No cold checkout.

  3. Separately, by application

    $25,000

    Manufacturer Partner Intake

    Application only. Not a guaranteed seat or guaranteed orders.

    Application only. Reviewed, not guaranteed.

Gloved hands working at a production line

What the step covers

  • Production-readiness review of the concept.

  • Manufacturing intake preparation.

  • Quote preparation support.

  • Label and packaging intake review.

What it is not

  • Not a manufacturing sale or a purchase order.

  • No guarantee of production, a production slot, pricing or timelines.

  • No guarantee that any manufacturer will accept the product.

  • Not a certification, approval or compliance ruling.

How the intake runs

  1. 1

    Readiness Desk conversation

    You describe the product and where you are. The Desk recommends the right step first. There is no cold checkout.

  2. 2

    A saved, scored concept

    Checkout for this step needs a saved concept with a score. If you do not have one, the flow sends you to the production start page to create one.

  3. 3

    Intake and review

    Production intake, feasibility review, label and packaging intake review, and quote preparation.

  4. 4

    A clear recommendation

    Go, refine or pause, with a prioritized list of risks and fixes. Manufacturing access is reviewed, not guaranteed.

Talk to the Readiness DeskSee the live pricing page

Not sure which rung?

Start with the free score. It shows whether the idea needs a report, a Passport, a review, or a deeper path.

Start the free scoreSee the live pricing pageGrade your formula

NutraVeri provides informational product readiness intelligence for dietary supplement concepts, formulas, claims, labels, and manufacturing preparation. NutraVeri does not provide legal, regulatory, medical, scientific, financial, or investment advice. Scores, reports, Product Passports, and reviews do not certify compliance, approval, safety, efficacy, or commercial success. Dietary supplement products are not FDA-approved. References to manufacturers, production pathways, pricing, or timelines are subject to review, availability, qualification, and change. Services that involve review are carried out by people and are not delivered instantly.